Meridian Development Partners acquired the former Dal-Tile property in Jackson, Tennessee in 2008. They remediated the building and were trying to lease the buildings, but in this market, the absorption was not happening.

APPROACH

Our team created a strategic marketing plan and redevelopment strategy that transformed the property into the American Drive Business Park, a sustainable technology park.

It was recommended that they explore a solar installation on the property that will power the buildings and differentiate the property to users.  The plan also recommended subdividing the property into multiple economic units to attract multiple market segments of users

RESULTS

By incorporating the recommended marketing strategy, the property went from an ordinary industrial complex with no distinguishing features to a widely publicized new property with a sustainable brand and solar power for new users and tenants.

The execution of the marketing strategy, along with the one mega-watt (1MW) solar facility which was completed early in 2011), attracted multiple users to the newly rebranded site. This has added significant value to the property and has created a new perception of this site as an exciting green technology location in the Southeastern United States.